{"id":12112,"date":"2019-04-04T09:36:20","date_gmt":"2019-04-04T07:36:20","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=12112"},"modified":"2025-09-19T14:59:38","modified_gmt":"2025-09-19T14:59:38","slug":"puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/","title":{"rendered":"PUMA stellt eine brandneue Technologieplattform und seinen ersten Augmented-Reality-Schuh vor"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        PUMA bringt eine brandneue Technologieplattform und seinen ersten Augmented-Reality-Schuh auf den Markt\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Es ist lebendig!<\/h1>\n        <div class=\"articleintro\" >PUMA stellt eine brandneue Technologieplattform und seinen ersten Augmented-Reality-Schuh vor<\/div>\n        <div class=\"date\">4. April 2019 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA launches a brand-new technology platform and its first augmented reality shoe&quot;, \"text\": &quot;Shoes just made for walking \\u2013 that was yesterday. Not only can you wear PUMA\\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Schuhe, die nur zum Laufen gemacht sind - das war gestern. Mit dem neuen LQD CELL Origin AR von PUMA kann man nicht nur tragen, sondern auch ein interaktives Spiel damit spielen, scannen und lustige Effekte zu Bildern und Videos hinzuf\u00fcgen. Au\u00dferdem sind sie verdammt bequem!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Mit <strong>LQD CELL Herkunft AR<\/strong> (sprich: \/\u02c8likwid\/ \/sel\/), bringt PUMA sein erstes <strong>Augmented-Reality-Schuh!<\/strong> Die Silhouette ist mit einem geometrischen Muster bedeckt, das aus <strong>QR-Codes. <\/strong><br\/>\n<br\/>Der spa\u00dfige Teil kommt mit dem Herunterladen der <strong>PUMA LQD CELL App<\/strong> die im App Store und bei Google Play erh\u00e4ltlich ist: Nutzer k\u00f6nnen die Silhouette scannen, um Filter und lustige Effekte f\u00fcr Bilder und Videos zu erhalten. Au\u00dferdem bietet sie \u201cLQDASH\u201d, ein Augmented-Reality-Laufspiel.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G1-LQDCELL-Origin-AR.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G2-LQDCELL-Origin-AR.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Eine brandneue Technologieplattform<\/strong>\n<br\/>LQD CELL Origin AR ist die erste Silhouette von PUMAs neuer Technologieplattform <strong>LQD CELL,<\/strong> eine neue und frische Version der Schaumstoffd\u00e4mpfung. Es ist PUMAs neueste technologische Schuhinnovation und wurde entwickelt, um jeden einzelnen Schritt, den du machst, zu erleichtern.\u00a0<strong>verdammt bequem,<\/strong>\u00a0sei es im Fitnessstudio oder beim Bummeln auf der Stra\u00dfe!<br\/>\n<br\/>LQD CELL ist die <strong>Weiterentwicklung von PUMAs CELL-Technologie<\/strong> bei dem blasgeformtes Polyurethan-Elastomer (TPU) verwendet wurde, das in einem Muster aus sechseckigen Zellen angeordnet ist.<br\/>\n<br\/>LQD CELL hat das Original entwickelt <strong>CELL Sechseck,<\/strong> hat sie durch die Verwendung eines weicheren, elastischeren Materials verkleinert und in einer neuen Konfiguration angeordnet, um die Bewegung zu maximieren. Die weichen und doch robusten sechseckigen Zellen komprimieren und arbeiten mit PROFOAM, PUMAs energier\u00fcckf\u00fchrendem Schaumstoff, zusammen.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><style>.video-responsive { overflow: hidden; padding-bottom:56.25%; position:relative; height:0;}.video-responsive iframe{left:0;top:0;height:100%;width:100%; position:absolute;}<\/style>\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HMq5Jr0ZRPU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">LQD CELL Origin AR ist erst der Anfang!<\/strong>\n<br\/>Im Laufe des Sommers wird PUMA folgende Produkte herausbringen <strong>verschiedene modische Silhouetten von LQD CELL.<\/strong> Die Palette der Produkte mit der neuen LQD CELL-Technologie reicht von <strong>Stra\u00dfe zum Fitnessstudio.<\/strong><br\/>\n<br\/>Die <strong>LQD CELL Herkunft AR<\/strong> wird in einer begrenzten Auflage erh\u00e4ltlich sein auf <strong>4. April,<\/strong> auf PUMA.com und bei ausgew\u00e4hlten Einzelh\u00e4ndlern weltweit - weitere Modelle werden in K\u00fcrze ver\u00f6ffentlicht.<br\/>\n<br\/>Um Ihnen einen kleinen Vorgeschmack zu geben: Ein Trainingsschuh mit der LQD CELL-Technologie wird noch in diesem Jahr erscheinen. Bleiben Sie dran f\u00fcr <strong>LQD CELL Spannung<\/strong> und mehr in K\u00fcrze!<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>LQD CELL Herkunft AR<\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed&#038;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Diesen Beitrag auf Instagram anzeigen<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von PUMA Sportstyle (@pumasportstyle)<\/a> auf <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-04-03T14:09:58+00:00\">Apr 3, 2019 at 7:09am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Laden Sie die App herunter, scannen Sie den Schuh (entweder einzeln oder zu Fu\u00df) und setzen Sie ihn in Brand. <\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Schuhe, die nur zum Laufen gemacht sind - das war gestern. Mit dem neuen LQD CELL Origin AR von PUMA kann man nicht nur tragen, sondern auch ein interaktives Spiel damit spielen, scannen und lustige Effekte zu Bildern und Videos hinzuf\u00fcgen. Au\u00dferdem sind sie verdammt bequem!<\/p>","protected":false},"author":4,"featured_media":12164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":43015,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-12112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":12112,"post_author":"4","post_date":"2019-04-04 09:36:20","post_date_gmt":"2019-04-04 07:36:20","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1500,\"height\":1000,\"file\":\"2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"filesize\":235945,\"sizes\":{\"medium\":{\"file\":\"H3-LQDCELL-Origin-AR-300x200.jpg\",\"width\":300,\"height\":200,\"mime-type\":\"image\/jpeg\",\"filesize\":9454},\"large\":{\"file\":\"H3-LQDCELL-Origin-AR-1024x683.jpg\",\"width\":1024,\"height\":683,\"mime-type\":\"image\/jpeg\",\"filesize\":85760},\"thumbnail\":{\"file\":\"H3-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5131},\"medium_large\":{\"file\":\"H3-LQDCELL-Origin-AR-768x512.jpg\",\"width\":768,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":48708},\"trp-custom-language-flag\":{\"file\":\"H3-LQDCELL-Origin-AR-18x12.jpg\",\"width\":18,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":396}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12164,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"title\":\"H3-LQDCELL-Origin-AR\",\"aspect_ratio\":1.5,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"It's Alive!\",\"content\":\"PUMA launches a brand-new technology platform and its first augmented reality shoe\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eShoes just made for walking \u2013 that was yesterday. Not only can you wear PUMA\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;With \\u0026lt;strong\\u0026gt;LQD CELL Origin AR\\u0026lt;\/strong\\u0026gt; (pronounced: \/\u02c8likwid\/ \/sel\/), PUMA launches its first \\u0026lt;strong\\u0026gt;augmented reality shoe!\\u0026lt;\/strong\\u0026gt; The silhouette is covered in a geometric pattern made out of \\u0026lt;strong\\u0026gt;QR codes. \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The fun part comes with downloading the \\u0026lt;strong\\u0026gt;PUMA LQD CELL App\\u0026lt;\/strong\\u0026gt; that is available on the App Store and Google Play: Users can scan the silhouette to get filters and fun effects for pictures and videos. It also features \u201cLQDASH\u201d, an augmented reality running game.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2019\/04\/G1-LQDCELL-Origin-AR.jpg\",\"filesize\":218718,\"sizes\":{\"medium\":{\"file\":\"G1-LQDCELL-Origin-AR-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9102},\"large\":{\"file\":\"G1-LQDCELL-Origin-AR-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":71625},\"thumbnail\":{\"file\":\"G1-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5734},\"medium_large\":{\"file\":\"G1-LQDCELL-Origin-AR-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":41318},\"trp-custom-language-flag\":{\"file\":\"G1-LQDCELL-Origin-AR-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12114,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G1-LQDCELL-Origin-AR.jpg\",\"title\":\"G1-LQDCELL-Origin-AR\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2019\/04\/G2-LQDCELL-Origin-AR.jpg\",\"filesize\":256235,\"sizes\":{\"medium\":{\"file\":\"G2-LQDCELL-Origin-AR-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9863},\"large\":{\"file\":\"G2-LQDCELL-Origin-AR-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":79354},\"thumbnail\":{\"file\":\"G2-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5969},\"medium_large\":{\"file\":\"G2-LQDCELL-Origin-AR-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":45397},\"trp-custom-language-flag\":{\"file\":\"G2-LQDCELL-Origin-AR-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":394}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12123,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G2-LQDCELL-Origin-AR.jpg\",\"title\":\"G2-LQDCELL-Origin-AR\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eA brand-new technology platform\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;LQD CELL Origin AR is the first silhouette in PUMA\u2019s new technology platform \\u0026lt;strong\\u0026gt;LQD CELL,\\u0026lt;\/strong\\u0026gt; a new and fresh take on foam cushioning. It is PUMA\u2019s latest technological footwear innovation and was created to make every single step you take\u00a0\\u0026lt;strong\\u0026gt;comfortable as hell,\\u0026lt;\/strong\\u0026gt;\u00a0be it in the gym or while strolling down the street!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;LQD CELL is the \\u0026lt;strong\\u0026gt;evolution of PUMA\u2019s CELL technology\\u0026lt;\/strong\\u0026gt; which used blow-molded polyurethane elastomer (TPU) configured in a pattern of hexagonal cells.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;LQD CELL evolved the original \\u0026lt;strong\\u0026gt;CELL hexagon,\\u0026lt;\/strong\\u0026gt; made it smaller by using a softer, more resilient material and arranged it in a new configuration to maximize movement. The soft yet sturdy hexagonal cells compress and work together with PROFOAM, PUMA\u2019s energy-return foam.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstyle\\u003e.video-responsive { overflow: hidden; padding-bottom:56.25%; position:relative; height:0;}.video-responsive iframe{left:0;top:0;height:100%;width:100%; position:absolute;}\\u003c\/style\\u003e\\n\\u003cdiv class=\\u0022video-responsive\\u0022\\u003e\\u003ciframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/HMq5Jr0ZRPU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u003e\\u003c\/iframe\\u003e\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eLQD CELL Origin AR is just the beginning!\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;Throughout the summer, PUMA will be releasing \\u0026lt;strong\\u0026gt;different fashion-forward LQD CELL silhouettes.\\u0026lt;\/strong\\u0026gt; The range of products with the new LQD CELL technology\u00a0 goes from \\u0026lt;strong\\u0026gt;street to gym.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;LQD CELL Origin AR\\u0026lt;\/strong\\u0026gt; will be available on a limited release on \\u0026lt;strong\\u0026gt;April 4th,\\u0026lt;\/strong\\u0026gt; at PUMA.com and selected retailers worldwide \u2013 more drops will be releasing soon.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;To give you a little sneak preview: a training shoe with the LQD CELL technology will drop later this year. Stay tuned for \\u0026lt;strong\\u0026gt;LQD CELL tension\\u0026lt;\/strong\\u0026gt; and more to come!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eLQD CELL Origin AR\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed\\u0026amp;utm_medium=loading\\u0022 data-instgrm-version=\\u002212\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; 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font-size: 14px; line-height: 17px;\\u0022 datetime=\\u00222019-04-03T14:09:58+00:00\\u0022\\u003eApr 3, 2019 at 7:09am PDT\\u003c\/time\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Fire Filter\"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/-->","post_title":"PUMA launches a brand-new technology platform and its first augmented reality shoe","post_excerpt":"Shoes just made for walking \u2013 that was yesterday. Not only can you wear PUMA\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe","to_ping":"","pinged":"","post_modified":"2025-09-19 14:59:38","post_modified_gmt":"2025-09-19 14:59:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=12112","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":12112,"author":"4","date":"2019-04-04 09:36:20","date_gmt":"2019-04-04 07:36:20","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1500,\"height\":1000,\"file\":\"2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"filesize\":235945,\"sizes\":{\"medium\":{\"file\":\"H3-LQDCELL-Origin-AR-300x200.jpg\",\"width\":300,\"height\":200,\"mime-type\":\"image\/jpeg\",\"filesize\":9454},\"large\":{\"file\":\"H3-LQDCELL-Origin-AR-1024x683.jpg\",\"width\":1024,\"height\":683,\"mime-type\":\"image\/jpeg\",\"filesize\":85760},\"thumbnail\":{\"file\":\"H3-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5131},\"medium_large\":{\"file\":\"H3-LQDCELL-Origin-AR-768x512.jpg\",\"width\":768,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":48708},\"trp-custom-language-flag\":{\"file\":\"H3-LQDCELL-Origin-AR-18x12.jpg\",\"width\":18,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":396}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12164,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"title\":\"H3-LQDCELL-Origin-AR\",\"aspect_ratio\":1.5,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"It's Alive!\",\"content\":\"PUMA launches a brand-new technology platform and its first augmented reality shoe\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eShoes just made for walking \u2013 that was yesterday. Not only can you wear PUMA\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;With \\u0026lt;strong\\u0026gt;LQD CELL Origin AR\\u0026lt;\/strong\\u0026gt; (pronounced: \/\u02c8likwid\/ \/sel\/), PUMA launches its first \\u0026lt;strong\\u0026gt;augmented reality shoe!\\u0026lt;\/strong\\u0026gt; The silhouette is covered in a geometric pattern made out of \\u0026lt;strong\\u0026gt;QR codes. \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The fun part comes with downloading the \\u0026lt;strong\\u0026gt;PUMA LQD CELL App\\u0026lt;\/strong\\u0026gt; that is available on the App Store and Google Play: Users can scan the silhouette to get filters and fun effects for pictures and videos. 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It is PUMA\u2019s latest technological footwear innovation and was created to make every single step you take\u00a0\\u0026lt;strong\\u0026gt;comfortable as hell,\\u0026lt;\/strong\\u0026gt;\u00a0be it in the gym or while strolling down the street!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;LQD CELL is the \\u0026lt;strong\\u0026gt;evolution of PUMA\u2019s CELL technology\\u0026lt;\/strong\\u0026gt; which used blow-molded polyurethane elastomer (TPU) configured in a pattern of hexagonal cells.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;LQD CELL evolved the original \\u0026lt;strong\\u0026gt;CELL hexagon,\\u0026lt;\/strong\\u0026gt; made it smaller by using a softer, more resilient material and arranged it in a new configuration to maximize movement. 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font-size: 14px; line-height: 17px;\\u0022 datetime=\\u00222019-04-03T14:09:58+00:00\\u0022\\u003eApr 3, 2019 at 7:09am PDT\\u003c\/time\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Fire Filter\"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/-->","title":"PUMA stellt eine brandneue Technologieplattform und seinen ersten Augmented-Reality-Schuh vor","excerpt":"Schuhe, die nur zum Laufen gemacht sind - das war gestern. 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