{"id":10625,"date":"2018-12-10T15:24:50","date_gmt":"2018-12-10T14:24:50","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=10625"},"modified":"2025-11-20T08:43:28","modified_gmt":"2025-11-20T08:43:28","slug":"puma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter\/","title":{"rendered":"PUMA spielt eine f\u00fchrende Rolle in der Klimawandel-Charta der Modebranche"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        PUMA spielt eine f\u00fchrende Rolle in der Klimawandel-Charta der Modebranche\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Climate-Change.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >F\u00fcr immer schneller im Kampf gegen den Klimawandel<\/h1>\n        <div class=\"articleintro\" >PUMA spielt f\u00fchrende Rolle in der Klimaschutz-Charta der Industrie<\/div>\n        <div class=\"date\">10. Dezember 2018 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA plays a leading role in the fashion industry\\u2019s climate change charter&quot;, \"text\": &quot;The fight against climate change is arguably one of the most important challenges of our generation and PUMA has played a leading role in making sure the fashion industry is doing its bit to keep temperature rises to a minimum.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Der Kampf gegen den Klimawandel ist wohl eine der wichtigsten Herausforderungen unserer Generation, und PUMA hat eine f\u00fchrende Rolle dabei gespielt, sicherzustellen, dass die Modeindustrie ihren Beitrag dazu leistet, den Temperaturanstieg auf ein Minimum zu beschr\u00e4nken.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Die <strong>Modebranche<\/strong> k\u00fcndigte einen sektorweiten Aktionsplan auf der <strong>UN-Klimagipfel in Kattowitz<\/strong> die weit \u00fcber die Verpflichtungen hinausgeht, die andere Branchen eingegangen sind. Sie zielt darauf ab <strong>Netto-Null-Emissionen bis 2050<\/strong> und die <strong>Reduzierung der Treibhausgasemissionen um 30 Prozent bis 2030.<\/strong><br\/>\n<br\/>Bei der Ausarbeitung dieser Vereinbarung, <strong>PUMA<\/strong> den Vorsitz in Arbeitsgruppen und <strong>andere Modeunternehmen ermutigt<\/strong> und Partnerunternehmen, sich der Initiative anzuschlie\u00dfen, ein wichtiger Beitrag, der von den Vereinten Nationen anerkannt wird.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>PUMA hat eine f\u00fchrende Rolle bei der Entwicklung der Charta \u00fcbernommen. Von unserem PUMA Hong Kong Stakeholder Meeting 2017, bei dem wir zum ersten Mal wichtige Akteure unserer Branche zum Thema Klimawandel zusammenbrachten, bis zur Fertigstellung der Charta verging nur etwa ein Jahr. Der Aufruf der UN-Klimakonferenz an die Modeindustrie, aktiv zu werden, war der Schl\u00fcssel dazu, schnell zu handeln und wichtige Stakeholder einzubinden. Wir freuen uns auf den Beginn des gemeinsamen Umsetzungsprogramms Anfang n\u00e4chsten Jahres.<\/p>\n<br\/><br\/>PUMAs Head of Corporate Sustainability Stefan Seidel<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G2-Climate-Change.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Stefan Seidel beim UN-Klimagipfel auf der B\u00fchne mit Martin Frick, Senior Director Policy and Programme Coordination beim UNFCCC und Lindita Xhaferi-Salihu, UNFCCC <\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Als Teil ihrer Verpflichtungen, <strong>PUMA wird auf 90% erneuerbaren Strom umsteigen<\/strong> f\u00fcr alle unsere eigenen und von uns betriebenen Einrichtungen <strong>bis 2020<\/strong>, entweder durch den direkten Kauf von Strom aus erneuerbaren Energiequellen oder durch den Erwerb von Zertifikaten f\u00fcr erneuerbare Energie.<br\/>\n<br\/>Um der Notwendigkeit Rechnung zu tragen, auch <strong>Kohlenstoffemissionen reduzieren<\/strong> innerhalb der Lieferkette, wird PUMA <strong>erweitern.<\/strong> seine aktuelle <strong>Energieeffizienz-Programm,<\/strong> die sie zusammen mit der IFC in Vietnam und Bangladesch eingerichtet hat, an Lieferanten in anderen L\u00e4ndern weiter.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Titelbildnachweis: sdecoret\/ Fotolia<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Mode f\u00fcr den Klimaschutz<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/gSB9x9XbXAc\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/gSB9x9XbXAc<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/gSB9x9XbXAc\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p>In diesem Video des UNFCCC spricht Stefan Seidel dar\u00fcber, wie wichtig es ist, dass sich die Industrie zusammenschlie\u00dft, um die Kohlenstoffemissionen zu bek\u00e4mpfen.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/M1-Stefan-Seidel.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Stefan leitet PUMAs Abteilung f\u00fcr Corporate Sustainability (Bildnachweis: Christoph Maderer\/ PUMA)<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Der Kampf gegen den Klimawandel ist wohl eine der wichtigsten Herausforderungen unserer Generation, und PUMA hat eine f\u00fchrende Rolle dabei gespielt, sicherzustellen, dass die Modeindustrie ihren Beitrag dazu leistet, den Temperaturanstieg auf ein Minimum zu beschr\u00e4nken.<\/p>","protected":false},"author":4,"featured_media":10626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":19499,"meta-headline":"Forever Faster in fighting climate change","footnotes":""},"categories":[6],"class_list":["post-10625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":10625,"post_author":"4","post_date":"2018-12-10 15:24:50","post_date_gmt":"2018-12-10 14:24:50","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":10626},\"headline\":\"Forever Faster in fighting climate change\",\"content\":\"PUMA plays leading role in industry\\u0026rsquo;s climate change charter\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;The fight against climate change is arguably one of the most important challenges of our generation and PUMA has played a leading role in making sure the fashion industry is doing its bit to keep temperature rises to a minimum.\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;fashion industry\\u0026lt;\/strong\\u0026gt; announced a sector-wide plan of action at the \\u0026lt;strong\\u0026gt;UN Climate Change Summit in Katowice\\u0026lt;\/strong\\u0026gt; on Monday, which goes well beyond the commitments made by any other industry. It targets \\u0026lt;strong\\u0026gt;net-zero emissions by 2050\\u0026lt;\/strong\\u0026gt; and the \\u0026lt;strong\\u0026gt;reduction of greenhouse gas emissions by 30 percent by 2030.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;In preparing this agreement, \\u0026lt;strong\\u0026gt;PUMA\\u0026lt;\/strong\\u0026gt; chaired working groups and \\u0026lt;strong\\u0026gt;encouraged other fashion companies\\u0026lt;\/strong\\u0026gt; and partner vendors to join the initiative, an important contribution recognized by the United Nations.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;PUMA has taken a leading role in the development of the charter. From our PUMA Hong Kong Stakeholder Meeting 2017, where we brought together key players of our industry for the first time on climate change, to the finalization of the Charter it only took about one year. The call of UN Climate on the fashion industry to get active was key to moving fast and getting important stakeholders involved. We look forward to the start of the joint implementation program early next year\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;PUMA\\u0026rsquo;s Head of Corporate Sustainability Stefan Seidel\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G2-Climate-Change.jpg\",\"filesize\":159579,\"sizes\":{\"medium\":{\"file\":\"G2-Climate-Change-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9920},\"large\":{\"file\":\"G2-Climate-Change-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":75526},\"thumbnail\":{\"file\":\"G2-Climate-Change-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5159},\"medium_large\":{\"file\":\"G2-Climate-Change-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46600},\"trp-custom-language-flag\":{\"file\":\"G2-Climate-Change-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10630,\"alt\":\"\",\"caption\":\"Stefan Seidel at the UN Climate Change Summit on stage with Martin Frick, Senior Director Policy and Programme Coordination at UNFCCC and Lindita Xhaferi-Salihu, UNFCCC \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G2-Climate-Change.jpg\",\"title\":\"G2-Climate-Change\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"id\":10630},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;As part of its commitments, \\u0026lt;strong\\u0026gt;PUMA will move to 90% renewable electricity\\u0026lt;\/strong\\u0026gt; for all of our owned and operated facilities \\u0026lt;strong\\u0026gt;by 2020\\u0026lt;\/strong\\u0026gt;, either by directly purchasing renewable electricity, or by purchasing renewable energy certificates.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;To address the need to also \\u0026lt;strong\\u0026gt;reduce carbon emissions\\u0026lt;\/strong\\u0026gt; within the supply chain, PUMA will \\u0026lt;strong\\u0026gt;expand\\u0026lt;\/strong\\u0026gt; its current \\u0026lt;strong\\u0026gt;energy efficiency program,\\u0026lt;\/strong\\u0026gt; which it established together with the IFC in Vietnam and Bangladesh, to suppliers in other countries.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Cover Picture Credits: sdecoret\/ Fotolia\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"Fashion for Climate Action\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-video {\"id\":\"gSB9x9XbXAc\",\"title\":\"Fashion for Climate Action\",\"style\":\"Wide\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u0026lt;p\\u0026gt;In this video by UNFCCC, Stefan Seidel speaks about the importance of the industry coming together to fight carbon emissions.\\u0026lt;\/p\\u0026gt;\\n\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2018\/12\/M1-Stefan-Seidel.jpg\",\"filesize\":92780,\"sizes\":{\"medium\":{\"file\":\"M1-Stefan-Seidel-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":12523},\"large\":{\"file\":\"M1-Stefan-Seidel-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":85451},\"thumbnail\":{\"file\":\"M1-Stefan-Seidel-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5985},\"trp-custom-language-flag\":{\"file\":\"M1-Stefan-Seidel-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":365}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10866,\"alt\":\"\",\"caption\":\"Stefan heads up PUMA's Corporate Sustainability Department (Picture Credits: Christoph Maderer\/ PUMA)\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/M1-Stefan-Seidel.jpg\",\"title\":\"M1-Stefan-Seidel\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Stefan Seidel\"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"id\":10866},\"style\":\"Narrow\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA plays a leading role in the fashion industry\u2019s climate change charter","post_excerpt":"The fight against climate change is arguably one of the most important challenges of our generation and PUMA has played a leading role in making sure the fashion industry is doing its bit to keep temperature rises to a minimum.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter","to_ping":"","pinged":"","post_modified":"2025-11-20 08:43:28","post_modified_gmt":"2025-11-20 08:43:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=10625","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":10625,"author":"4","date":"2018-12-10 15:24:50","date_gmt":"2018-12-10 14:24:50","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":10626},\"headline\":\"Forever Faster in fighting climate change\",\"content\":\"PUMA plays leading role in industry\\u0026rsquo;s climate change charter\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;The fight against climate change is arguably one of the most important challenges of our generation and PUMA has played a leading role in making sure the fashion industry is doing its bit to keep temperature rises to a minimum.\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;fashion industry\\u0026lt;\/strong\\u0026gt; announced a sector-wide plan of action at the \\u0026lt;strong\\u0026gt;UN Climate Change Summit in Katowice\\u0026lt;\/strong\\u0026gt; on Monday, which goes well beyond the commitments made by any other industry. It targets \\u0026lt;strong\\u0026gt;net-zero emissions by 2050\\u0026lt;\/strong\\u0026gt; and the \\u0026lt;strong\\u0026gt;reduction of greenhouse gas emissions by 30 percent by 2030.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;In preparing this agreement, \\u0026lt;strong\\u0026gt;PUMA\\u0026lt;\/strong\\u0026gt; chaired working groups and \\u0026lt;strong\\u0026gt;encouraged other fashion companies\\u0026lt;\/strong\\u0026gt; and partner vendors to join the initiative, an important contribution recognized by the United Nations.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;PUMA has taken a leading role in the development of the charter. From our PUMA Hong Kong Stakeholder Meeting 2017, where we brought together key players of our industry for the first time on climate change, to the finalization of the Charter it only took about one year. The call of UN Climate on the fashion industry to get active was key to moving fast and getting important stakeholders involved. We look forward to the start of the joint implementation program early next year\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;PUMA\\u0026rsquo;s Head of Corporate Sustainability Stefan Seidel\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G2-Climate-Change.jpg\",\"filesize\":159579,\"sizes\":{\"medium\":{\"file\":\"G2-Climate-Change-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9920},\"large\":{\"file\":\"G2-Climate-Change-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":75526},\"thumbnail\":{\"file\":\"G2-Climate-Change-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5159},\"medium_large\":{\"file\":\"G2-Climate-Change-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46600},\"trp-custom-language-flag\":{\"file\":\"G2-Climate-Change-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10630,\"alt\":\"\",\"caption\":\"Stefan Seidel at the UN Climate Change Summit on stage with Martin Frick, Senior Director Policy and Programme Coordination at UNFCCC and Lindita Xhaferi-Salihu, UNFCCC \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G2-Climate-Change.jpg\",\"title\":\"G2-Climate-Change\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"id\":10630},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;As part of its commitments, \\u0026lt;strong\\u0026gt;PUMA will move to 90% renewable electricity\\u0026lt;\/strong\\u0026gt; for all of our owned and operated facilities \\u0026lt;strong\\u0026gt;by 2020\\u0026lt;\/strong\\u0026gt;, either by directly purchasing renewable electricity, or by purchasing renewable energy certificates.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;To address the need to also \\u0026lt;strong\\u0026gt;reduce carbon emissions\\u0026lt;\/strong\\u0026gt; within the supply chain, PUMA will \\u0026lt;strong\\u0026gt;expand\\u0026lt;\/strong\\u0026gt; its current \\u0026lt;strong\\u0026gt;energy efficiency program,\\u0026lt;\/strong\\u0026gt; which it established together with the IFC in Vietnam and Bangladesh, to suppliers in other countries.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Cover Picture Credits: sdecoret\/ Fotolia\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"Fashion for Climate Action\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-video {\"id\":\"gSB9x9XbXAc\",\"title\":\"Fashion for Climate Action\",\"style\":\"Wide\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u0026lt;p\\u0026gt;In this video by UNFCCC, Stefan Seidel speaks about the importance of the industry coming together to fight carbon emissions.\\u0026lt;\/p\\u0026gt;\\n\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2018\/12\/M1-Stefan-Seidel.jpg\",\"filesize\":92780,\"sizes\":{\"medium\":{\"file\":\"M1-Stefan-Seidel-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":12523},\"large\":{\"file\":\"M1-Stefan-Seidel-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":85451},\"thumbnail\":{\"file\":\"M1-Stefan-Seidel-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5985},\"trp-custom-language-flag\":{\"file\":\"M1-Stefan-Seidel-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":365}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10866,\"alt\":\"\",\"caption\":\"Stefan heads up PUMA's Corporate Sustainability Department (Picture Credits: Christoph Maderer\/ PUMA)\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/M1-Stefan-Seidel.jpg\",\"title\":\"M1-Stefan-Seidel\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Stefan Seidel\"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"id\":10866},\"style\":\"Narrow\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMA spielt eine f\u00fchrende Rolle in der Klimawandel-Charta der Modebranche","excerpt":"Der Kampf gegen den Klimawandel ist wohl eine der wichtigsten Herausforderungen unserer Generation, und PUMA hat eine f\u00fchrende Rolle dabei gespielt, sicherzustellen, dass die Modeindustrie ihren Beitrag dazu leistet, den Temperaturanstieg auf ein Minimum zu beschr\u00e4nken.","status":"publish","password":"","name":"puma-spielt-eine-fuehrende-rolle-in-der-modeindustrie-klimawandel-charta","modified":"2025-11-20 08:43:28","modified_gmt":"2025-11-20 08:43:28","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"10. Dezember 2018 um 14:24","date_local":"10. Dezember 2018","time_local":"14:24","slug":"puma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter","url":"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-plays-a-leading-role-in-the-fashion-industrys-climate-change-charter\/","featured_image":{"width":1140,"height":640,"file":"2018\/12\/H1-Climate-Change.jpg","filesize":103327,"sizes":{"medium":{"file":"H1-Climate-Change-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":8128},"large":{"file":"H1-Climate-Change-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":83548},"thumbnail":{"file":"H1-Climate-Change-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3951},"medium_large":{"file":"H1-Climate-Change-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":48794},"trp-custom-language-flag":{"file":"H1-Climate-Change-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":429}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":10626,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Climate-Change.jpg","title":"H1-Klima-\u00c4nderung","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Forever Faster in fighting climate change","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/10625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=10625"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/10625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/10626"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=10625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=10625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}