{"id":10560,"date":"2018-12-10T12:34:53","date_gmt":"2018-12-10T11:34:53","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=10560"},"modified":"2025-09-19T15:00:58","modified_gmt":"2025-09-19T15:00:58","slug":"puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/","title":{"rendered":"PUMA feierte den 50. Geburtstag des Suede mit 37 einzigartigen Drops"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        PUMA feierte den 50. Geburtstag des Suede mit 37 einzigartigen Drops\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >50* Schattierungen von Wildleder<\/h1>\n        <div class=\"articleintro\" >PUMA feierte den 50. Geburtstag des Suede mit 37 einzigartigen Drops<\/div>\n        <div class=\"date\">10. Dezember 2018 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA celebrated the Suede\\u2019s 50th anniversary with 37 unique drops&quot;, \"text\": &quot;*ok, 37, not 50. But we couldn\\u2019t resist.\\n50 years is an impressive age for a shoe. Especially, if it was and is a classic must-have for every generation over the past five decades.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><em>*ok, 37, nicht 50. Aber wir konnten nicht widerstehen.<\/em><br\/>\n<span class=\"textStyle_intro\">50 Jahre sind ein beeindruckendes Alter f\u00fcr einen Schuh. Vor allem, wenn er in den letzten f\u00fcnf Jahrzehnten ein klassisches Must-Have f\u00fcr jede Generation war und ist.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Keine Frage, dass PUMA den<strong> 50-j\u00e4hriges Jubil\u00e4um<\/strong> der <strong>ikonisches Wildleder<\/strong> das ganze Jahr \u00fcber mit Stil: nicht weniger als <strong>37 exklusive Suedes<\/strong> im Laufe des letzten Jahres gesunken, darunter gemeinsame Entw\u00fcrfe mit <strong>verschiedene Partner<\/strong> von der <strong>Welten der Mode, Musik und Kultur<\/strong> wie auch <strong>Saisonpackungen<\/strong> die von PUMAs Designern entworfen wurden.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G38-Bboy-Fabulous.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Zum Auftakt der Suede 50-Feierlichkeiten erschien am 4. November 2017 das B-Boy Pack.<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Es war zu Beginn des Jahres 2016, als <strong>Adam Pieters,<\/strong> PUMAs Teamhead Product Line Management Sportstyle Footwear und das Sportstyle-Team setzten sich zusammen, um dar\u00fcber nachzudenken, wie man den 50. <strong>besonders.<\/strong><br\/>\n<br\/>Die Idee: <strong>eine Reihe von Projekten<\/strong> Der Geburtstag wurde zu einem gro\u00dfen Projekt, an dem die gesamte Gesch\u00e4ftseinheit beteiligt war, vom Produktlinienmanagement und -design bis hin zu Marketing und Markteinf\u00fchrung.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Wir wollten mit Leuten zusammenarbeiten, die bereits ein gutes Verst\u00e4ndnis und eine gute Bindung zu PUMA und insbesondere zum Suede haben. Aber wir wollten auch Leute einbeziehen, mit denen wir noch nie zuvor zusammengearbeitet haben, um dem Suede einen ganz anderen Dreh zu geben.<\/p>\n<br\/><br\/>Adam Pieters, Teamhead Product Line Management Sportstyle Footwear bei PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Betrachtet man die Geschehnisse der letzten f\u00fcnf Jahrzehnte und die Auswirkungen, die das Wildleder in <strong>Musik und Kultur,<\/strong> Sie haben sich Folgendes ausgedacht <strong>vier Bereiche<\/strong> die sie mit den verschiedenen Wildlederdesigns darstellen wollten: <strong>Musik, Mode, Stra\u00dfenkultur und Popkultur.<\/strong><br\/>\n<br\/>Von da an begannen Adam und Yassine Saidi, PUMAs Senior Head of Select Sportstyle <strong>Erstellung einer Liste<\/strong> mit potenziellen Partnern, die bei denen landen, die <strong>Das wissen wir inzwischen alle.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p> Am Anfang hatten wir eine umfangreiche Liste, aber dann haben wir angefangen, die Liste auf diejenigen einzugrenzen, die am besten zu Suede und PUMA als Marke passen, und auch auf diejenigen, bei denen wir ein gutes Gef\u00fchl hatten, als wir sie kontaktierten.<\/p>\n<br\/><br\/>Yassine Saidi, Senior Head of Select bei PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Klingt einfach, aber es war und ist immer noch eine Menge Arbeit. In w\u00f6chentlichen Sitzungen beschloss das Sportstyle-Team, mindestens <strong>vier einzigartige Suedes in jedem Quartal<\/strong> alle vier Bereiche einbeziehen. Au\u00dferdem sollte es in jedem Quartal einen <strong>Highlight.\u00a0<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G16-Karl-Lagerfeld.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Der PUMA x Karl Lagerfeld Suede Classic kommt mit einer kompletten Kollektion.<\/div>\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G39-Theodore.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">PUMA x Bradley Theodore Suede Classic. Der amerikanische K\u00fcnstler Bradley Theodore ist bekannt f\u00fcr seine farbenfrohen Gem\u00e4lde.<\/div>\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G49-Barbie-black.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">PUMA x Barbie Suede Classic. Eine von Kopf bis Fu\u00df in PUMA gekleidete Barbie-Puppe kommt mit dem Suede x Barbie in einem exklusiven Sneaker-Pack.<\/div>\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Big-Sean.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">PUMA x BIG SEAN Suede Classic. PUMA und der amerikanische Rapper haben gemeinsam eine komplette Kollektion entworfen.<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Erst dann begannen sie <strong>Kontaktaufnahme mit potenziellen Partnern<\/strong> und Treffen mit ihnen zu vereinbaren. Die erste Liste enthielt <strong>mehr Partner<\/strong> als die, die schlie\u00dflich ein Wildleder mit PUMA entworfen haben, falls jemand nicht <strong>die Zeitachse treffen<\/strong> oder eine Idee haben, die nicht funktionieren w\u00fcrde.<br\/>\n<br\/><strong>\u201cDas Tolle war, dass alle an der Feier teilnehmen wollten, denn es ist ein Meilenstein f\u00fcr ein Unternehmen, einen Schuh zu haben, der immer noch so beliebt und relevant ist wie am ersten Tag.\u201d<\/strong> erkl\u00e4rt Yassine.<br\/>\n<br\/><strong>Zum Gl\u00fcck,<\/strong> Alle waren begeistert, denn wir wollten <strong>keinen einzigen Tropfen verpassen wollten<\/strong> der 37 einzigartigen Suedes!<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Klicken Sie sich durch und sehen Sie sich alle 37 Suede 50 Tropfen an!<\/strong>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev29a6307b-1329-48e2-918a-e1ef3e7e332b\"><\/div>\n    <\/div>\n\t<div id=\"swipe_29a6307b-1329-48e2-918a-e1ef3e7e332b\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"29a6307b-1329-48e2-918a-e1ef3e7e332b\">\n\t\t<div class=\"swiper-wrapper\">\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G2-Bboy.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Suede B-Boy: F\u00fcr B-Boys und Flygirls aus der Breakdance-Community der 80er Jahre.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G11-Dassler.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Rudolf Dassler Wildleder: Eine Hommage an den PUMA-Gr\u00fcnder.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G36-MIJ-TheCollectors.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">MIJ x The Collectors: eine exklusive Ausgabe \"Made in Japan\".<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G7-Breakdance-Cities.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Breakdance Cities Suede ehrt einige der einflussreichsten Breakdance-St\u00e4dte aus aller Welt.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G35-Golden.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Goldenes Wildleder mit einem Stempel von 1968 auf der Innensohle, der angibt, wann das Wildleder zum ersten Mal hergestellt wurde.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G21-Michael-Lau.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x Michael Lau Suede. Der K\u00fcnstler aus Hongkong ist bekannt f\u00fcr seine Illustrationen und Designer-Spielzeugfiguren.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Big-Sean-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x BIG SEAN Suede. Der amerikanische Rapper Big Sean hat dem Suede seinen Stempel aufgedr\u00fcckt, der seinen klassischen und luxuri\u00f6sen Streetstyle widerspiegelt.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G14-Fubu.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Fubu Suede, in Zusammenarbeit mit dem amerikanischen Hip-Hop-Bekleidungsunternehmen FUBU.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G12-Embellished.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Der Suede Embellished ist in den Farben Wei\u00df und Schwarz erh\u00e4ltlich. <\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G9-Classic-Exposed-Seams.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Der Exposed Seams Suede verf\u00fcgt \u00fcber alle Merkmale der kultigen Version, wie das ber\u00fchmte schmale Tooling, f\u00fcgt aber strukturierte Schn\u00fcrsenkel und exponierte PUMA Formstrip-N\u00e4hte hinzu.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G20-MCM.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Wildleder MCM. MCM wurde 1976 in M\u00fcnchen gegr\u00fcndet und ist ein Luxus-Leder-Gigant, der auf der ganzen Welt ber\u00fchmt geworden ist.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G5-Bobbito.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Suede Bobbito: Der amerikanische DJ, Autor, Filmemacher und Mitglied der klassischen Hip-Hop-Gruppe Rock Steady Crew, Bobbito, und der PUMA Suede wurden zur gleichen Zeit erwachsen.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G15-Hello-Kitty.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Hello Kitty beherrscht die Welt der Popkultur seit mehr als 40 Jahren. Die PUMA x HELLO KITTY Kollaboration besticht durch kr\u00e4ftige Farben, fr\u00f6hliche Grafiken und stylische Details.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G17-MAC.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Der Suede MAC ist in den Farbt\u00f6nen der legend\u00e4rsten Lippenstifte von MAC Cosmetics gehalten.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G28-Ferrari.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Ferrari Suede 50 in Ferrari-Rot, nat\u00fcrlich mit einem Formstrip, der von der in der Formel 1 verwendeten Kohlefaser inspiriert ist.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G18-Made-in-Italy.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Wildleder \"Made in Italy\" ist eine Hommage an Italien mit reichhaltigen Designs und einer ausgekl\u00fcgelten Geschichte. <\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G33-XLarge.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x XLARGE. X-Large ist eine 1991 in Los Angeles gegr\u00fcndete Bekleidungslinie. Sie wurde bei urbanen Jugendlichen und Hip-Hop-K\u00fcnstlern beliebt.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G27-Santa-Cruz.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Wildleder Santa Cruz. Santa Cruz wurde 1973 gegr\u00fcndet und ist die \u00e4lteste Skatemarke. <\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G30-STAMPD.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Suede STAMPD, entworfen in Zusammenarbeit mit Stampd, auch bekannt als West Coast Designlegende Chris Stamp.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G22-Panini.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x Panini Suede zelebriert die Leidenschaft f\u00fcr Sport und Sammeln.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G31-Culture-Chains.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Suede Chains ist ein modernes Update der klassischen Silhouette.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G3-TheWeeknd.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x The Weeknd Suedes mit \u201c19\u201d und \u201c68\u201d Branding auf den Zungen, die das Geburtsjahr des Suede repr\u00e4sentieren.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G6-Bradley-Theodor.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Der amerikanische K\u00fcnstler Bradley Theodore ist f\u00fcr seine farbenfrohen Gem\u00e4lde bekannt.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G23-Paul-Stanley.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Paul Stanley Wildleder: KISS-Frontmann Paul Stanley ist einer der einflussreichsten Rockk\u00fcnstler aller Zeiten.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G24-Poggy.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x Poggy. Motofumi \"POGGY\" Kogi, Kreativdirektor von United Arrows &amp; Sons, ist eine einflussreiche Streetwear-Ikone in der japanischen Modeszene.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G8-ChapterII.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x Chapter II kommt mit auff\u00e4lligen goldenen Akzenten f\u00fcr ein elegantes, stra\u00dfentaugliches Flair.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G26-PWR-Thru-Peace.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Der Suede Power Through Peace ehrt den Olympiasieger von 1968, Tommie Smith, der seine Faust erhob, um auf Menschenrechtsverletzungen und Diskriminierung aufmerksam zu machen. <\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G50-Karl.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Karl Lagerfeld Wildleder. Der Kreativdirektor ist ein Synonym f\u00fcr zeitlose, Pariser Chic-Styles.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Pepsi.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Pepsi MAX ist untrennbar mit der Popkultur und den Trends vergangener und heutiger Generationen verbunden - \u00e4hnlich wie der Suede.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G25-Pop-Culture.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Der Suede Street Pop Culture kommt mit einem extra-funky, auff\u00e4lligen Flair.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G37-Street-Jewel-Culture.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Suede Street Jewel Culture kommt mit einem metallischen Schmuckst\u00fcck an den \u00d6sen und zwei Paar Schn\u00fcrsenkeln.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G34-Staple.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x STAPLE in Zusammenarbeit mit Staple Creative Director Jeff Staple.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G1-Barbie-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x BARBIE Suede kommt mit einer Barbiepuppe, die von Kopf bis Fu\u00df in PUMA gekleidet ist.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G32-Swarovski.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Swarovski-Wildleder mit Kristallen verziert.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G13-En-Noir.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">En Noir l\u00e4sst sich von den Tattoos des En Noir-Gr\u00fcnders Rob Garcia inspirieren.<\/div>\n                <\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext29a6307b-1329-48e2-918a-e1ef3e7e332b\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Adam Pieters<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/M1-Adam.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tAdam ist PUMAs Teamhead f\u00fcr Product Line Management Sportstyle Footwear und hatte die Idee, den Suede mit mehreren einzigartigen Drops zu feiern.\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Yassine Saidi<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2014\/12\/YassineSaidi_M.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tYassine Saidi, Senior Head of Select and Sportstyle Footwear. Er leitet das Team, das an limitierten, begehrenswerten Produkten und Kooperationen mit Style Influencern arbeitet, seit Januar 2013.\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>Was gibt es sonst noch?<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprev6ae46bf5-72f9-4e13-96de-5348d4f9e6e8\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenext6ae46bf5-72f9-4e13-96de-5348d4f9e6e8\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_6ae46bf5-72f9-4e13-96de-5348d4f9e6e8\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"6ae46bf5-72f9-4e13-96de-5348d4f9e6e8\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-iconic-classic-turns-50\/\" \n                     tabindex=\"-1\" \n                    id=\"10002\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/H3_Suede-Geburtstag.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-iconic-classic-turns-50\/\">PUMAs kultiger Klassiker wird 50<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Heute vor 50 Jahren wurde eines der kultigsten Produkte von PUMA geboren: der Suede. Oder zumindest sah die Welt es zum ersten Mal im Rampenlicht.\nAls Tommie Smith am 16. Oktober 1968 bei den Olympischen Spielen auf dem Podium stand, hatte er seine PUMA-Schuhe an seiner Seite, w\u00e4hrend er eine Faust in die Luft reckte und (Sport-)Geschichte schrieb.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-iconic-classic-turns-50\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-suede-celebrates-50th-birthday-collaborating-hello-kitty\/\" \n                     tabindex=\"-1\" \n                    id=\"7854\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/02\/Hello-Kitty_H2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-suede-celebrates-50th-birthday-collaborating-hello-kitty\/\">PUMA Suede feiert 50. Geburtstag in Zusammenarbeit mit Hello Kitty<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Was passiert, wenn man einen Puma und eine Miezekatze zusammenbringt?\nNat\u00fcrlich eine der kultigsten Modekollektionen!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-suede-celebrates-50th-birthday-collaborating-hello-kitty\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-teams-up-with-pepsi-to-celebrate-the-suede\/\" \n                     tabindex=\"-1\" \n                    id=\"9900\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/H1_Pepsi.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-teams-up-with-pepsi-to-celebrate-the-suede\/\">PUMA feiert gemeinsam mit Pepsi den Suede<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Wenn fast 200 Jahre Erfahrung in Sport und Popkultur zusammenkommen, kann nur etwas Gro\u00dfes dabei herauskommen!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-teams-up-with-pepsi-to-celebrate-the-suede\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/kiss-frontman-launched-his-suede\/\" \n                     tabindex=\"-1\" \n                    id=\"9785\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/09\/H1_Paul-Stanley-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/kiss-frontman-launched-his-suede\/\">KISS-Frontmann Paul Stanley bringt sein kultiges Wildleder auf den Markt<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    ...bleibt nicht in Vegas!\nZumindest nicht, als Rocklegende und KISS-Frontmann Paul Stanley unseren PUMA Store in der Fashion Show Mall in Las Vegas besuchte.\nKISS-Fans und Sneaker-Liebhaber warteten gleicherma\u00dfen darauf, die Rock-Ikone zu treffen, um seine PUMA Suede-Kollaboration zu feiern.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/kiss-frontman-launched-his-suede\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>*ok, 37, nicht 50. Aber wir konnten nicht widerstehen.<br \/>\n50 Jahre sind ein beeindruckendes Alter f\u00fcr einen Schuh. Vor allem, wenn er in den letzten f\u00fcnf Jahrzehnten ein klassisches Must-Have f\u00fcr jede Generation war und ist.<\/p>","protected":false},"author":4,"featured_media":10603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":37431,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-10560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":10560,"post_author":"4","post_date":"2018-12-10 12:34:53","post_date_gmt":"2018-12-10 11:34:53","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2018\/12\/H1-Suede-50.jpg\",\"filesize\":386513,\"sizes\":{\"medium\":{\"file\":\"H1-Suede-50-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":19142},\"large\":{\"file\":\"H1-Suede-50-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":214269},\"thumbnail\":{\"file\":\"H1-Suede-50-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8596},\"medium_large\":{\"file\":\"H1-Suede-50-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":126037},\"trp-custom-language-flag\":{\"file\":\"H1-Suede-50-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10603,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\",\"title\":\"H1-Suede-50\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"50* Shades of Suede\",\"content\":\"PUMA celebrated the Suede\u2019s 50th anniversary with 37 unique drops\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;*ok, 37, not 50. But we couldn\u2019t resist.\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e50 years is an impressive age for a shoe. Especially, if it was and is a classic must-have for every generation over the past five decades.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;No question that PUMA celebrated the\\u0026lt;strong\\u0026gt; 50th anniversary\\u0026lt;\/strong\\u0026gt; of the \\u0026lt;strong\\u0026gt;iconic Suede\\u0026lt;\/strong\\u0026gt; in style throughout the year: no less than \\u0026lt;strong\\u0026gt;37 exclusive Suedes\\u0026lt;\/strong\\u0026gt; dropped over the course of the past year including joint designs with \\u0026lt;strong\\u0026gt;different partners\\u0026lt;\/strong\\u0026gt; from the \\u0026lt;strong\\u0026gt;worlds of fashion, music and culture\\u0026lt;\/strong\\u0026gt; as well as \\u0026lt;strong\\u0026gt;seasonal packs\\u0026lt;\/strong\\u0026gt; created by PUMA\u2019s designers.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G38-Bboy-Fabulous.jpg\",\"filesize\":322204,\"sizes\":{\"medium\":{\"file\":\"G38-Bboy-Fabulous-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13811},\"large\":{\"file\":\"G38-Bboy-Fabulous-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":113358},\"thumbnail\":{\"file\":\"G38-Bboy-Fabulous-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6848},\"medium_large\":{\"file\":\"G38-Bboy-Fabulous-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":68079},\"trp-custom-language-flag\":{\"file\":\"G38-Bboy-Fabulous-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":415}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10561,\"alt\":\"\",\"caption\":\"Kicking off the Suede 50 celebrations, the B-Boy Pack dropped November 4, 2017.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G38-Bboy-Fabulous.jpg\",\"title\":\"G38-Bboy-Fabulous\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G38-Bboy-Fabulous.jpg\",\"filesize\":322204,\"sizes\":{\"medium\":{\"file\":\"G38-Bboy-Fabulous-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13811},\"large\":{\"file\":\"G38-Bboy-Fabulous-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":113358},\"thumbnail\":{\"file\":\"G38-Bboy-Fabulous-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6848},\"medium_large\":{\"file\":\"G38-Bboy-Fabulous-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":68079},\"trp-custom-language-flag\":{\"file\":\"G38-Bboy-Fabulous-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":415}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10561,\"alt\":\"\",\"caption\":\"Kicking off the Suede 50 celebrations, the B-Boy Pack dropped November 4, 2017.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G38-Bboy-Fabulous.jpg\",\"title\":\"G38-Bboy-Fabulous\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;It was at the beginning of 2016, when \\u0026lt;strong\\u0026gt;Adam Pieters,\\u0026lt;\/strong\\u0026gt; PUMA\u2019s Teamhead Product Line Management Sportstyle Footwear, and the sportstyle team sat down together to brainstorm about how to make the Suede\u2019s 50th birthday \\u0026lt;strong\\u0026gt;special.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The idea: \\u0026lt;strong\\u0026gt;a series of projects\\u0026lt;\/strong\\u0026gt; turning the birthday into a massive project that involved the whole business unit, from product line management and design to marketing and go-to-market.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eWe wanted to collaborate with people who already had a good understanding and bond with PUMA and especially the Suede. But we also wanted to include people whom we had never worked with before to bring a completely different spin to the Suede.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eAdam Pieters, Teamhead Product Line Management Sportstyle Footwear at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Looking at what happened over the past five decades and at the impact the Suede has had in \\u0026lt;strong\\u0026gt;music and culture,\\u0026lt;\/strong\\u0026gt; they came up with \\u0026lt;strong\\u0026gt;four areas\\u0026lt;\/strong\\u0026gt; they wanted to represent in the different Suede designs: \\u0026lt;strong\\u0026gt;music, fashion, street culture and pop culture.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;From that point on, Adam and Yassine Saidi, PUMA\u2019s Senior Head of Select Sportstyle, started \\u0026lt;strong\\u0026gt;setting up a list\\u0026lt;\/strong\\u0026gt; with potential partners ending up with the ones \\u0026lt;strong\\u0026gt;we all know by now.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e We had a comprehensive list in the beginning, but then we started narrowing it down to the ones that made the most sense in terms of what fits the Suede and PUMA as a brand and also to the ones we had a good feeling about when we reached out to them.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eYassine Saidi, Senior Head of Select at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Sounds easy, but it was, and still is, a lot of work. In weekly meetings, the sportstyle team decided to launch at least \\u0026lt;strong\\u0026gt;four unique Suedes in every quarter\\u0026lt;\/strong\\u0026gt; to involve all four fields. Additionally, every quarter should have one \\u0026lt;strong\\u0026gt;highlight.\u00a0\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G16-Karl-Lagerfeld.jpg\",\"filesize\":181390,\"sizes\":{\"medium\":{\"file\":\"G16-Karl-Lagerfeld-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8898},\"large\":{\"file\":\"G16-Karl-Lagerfeld-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":85563},\"thumbnail\":{\"file\":\"G16-Karl-Lagerfeld-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5174},\"medium_large\":{\"file\":\"G16-Karl-Lagerfeld-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":49446},\"trp-custom-language-flag\":{\"file\":\"G16-Karl-Lagerfeld-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":412}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10562,\"alt\":\"\",\"caption\":\"The PUMA x Karl Lagerfeld Suede Classic comes with a complete collection.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G16-Karl-Lagerfeld.jpg\",\"title\":\"G16-Karl-Lagerfeld\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G16-Karl-Lagerfeld.jpg\",\"filesize\":181390,\"sizes\":{\"medium\":{\"file\":\"G16-Karl-Lagerfeld-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8898},\"large\":{\"file\":\"G16-Karl-Lagerfeld-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":85563},\"thumbnail\":{\"file\":\"G16-Karl-Lagerfeld-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5174},\"medium_large\":{\"file\":\"G16-Karl-Lagerfeld-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":49446},\"trp-custom-language-flag\":{\"file\":\"G16-Karl-Lagerfeld-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":412}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10562,\"alt\":\"\",\"caption\":\"The PUMA x Karl Lagerfeld Suede Classic comes with a complete collection.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G16-Karl-Lagerfeld.jpg\",\"title\":\"G16-Karl-Lagerfeld\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G39-Theodore.jpg\",\"filesize\":210802,\"sizes\":{\"medium\":{\"file\":\"G39-Theodore-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11187},\"large\":{\"file\":\"G39-Theodore-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":86065},\"thumbnail\":{\"file\":\"G39-Theodore-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5905},\"medium_large\":{\"file\":\"G39-Theodore-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":51523},\"trp-custom-language-flag\":{\"file\":\"G39-Theodore-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":432}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10563,\"alt\":\"\",\"caption\":\"PUMA x Bradley Theodore Suede Classic. 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The american artist Bradley Theodore is known for his colorful paintings.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G39-Theodore.jpg\",\"title\":\"G39-Theodore\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G49-Barbie-black.jpg\",\"filesize\":184190,\"sizes\":{\"medium\":{\"file\":\"G49-Barbie-black-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9771},\"large\":{\"file\":\"G49-Barbie-black-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":76482},\"thumbnail\":{\"file\":\"G49-Barbie-black-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5465},\"medium_large\":{\"file\":\"G49-Barbie-black-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":45229},\"trp-custom-language-flag\":{\"file\":\"G49-Barbie-black-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":435}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10564,\"alt\":\"\",\"caption\":\"PUMA x Barbie Suede Classic. A barbie doll dressed in PUMA from head to toe comes with the Suede x Barbie in an exclusive sneaker pack.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G49-Barbie-black.jpg\",\"title\":\"G49-Barbie-black\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G49-Barbie-black.jpg\",\"filesize\":184190,\"sizes\":{\"medium\":{\"file\":\"G49-Barbie-black-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9771},\"large\":{\"file\":\"G49-Barbie-black-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":76482},\"thumbnail\":{\"file\":\"G49-Barbie-black-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5465},\"medium_large\":{\"file\":\"G49-Barbie-black-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":45229},\"trp-custom-language-flag\":{\"file\":\"G49-Barbie-black-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":435}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10564,\"alt\":\"\",\"caption\":\"PUMA x Barbie Suede Classic. 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PUMA and the American rapper designed a complete collection together.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Big-Sean.jpg\",\"title\":\"G4-Big-Sean\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G4-Big-Sean.jpg\",\"filesize\":166786,\"sizes\":{\"medium\":{\"file\":\"G4-Big-Sean-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11343},\"large\":{\"file\":\"G4-Big-Sean-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":79805},\"thumbnail\":{\"file\":\"G4-Big-Sean-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5609},\"medium_large\":{\"file\":\"G4-Big-Sean-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":49881},\"trp-custom-language-flag\":{\"file\":\"G4-Big-Sean-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":415}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10565,\"alt\":\"\",\"caption\":\"PUMA x BIG SEAN Suede Classic. PUMA and the American rapper designed a complete collection together.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Big-Sean.jpg\",\"title\":\"G4-Big-Sean\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Only then they started \\u0026lt;strong\\u0026gt;reaching out to potential partners\\u0026lt;\/strong\\u0026gt; and set up meetings with them. The initial list contained \\u0026lt;strong\\u0026gt;more partners\\u0026lt;\/strong\\u0026gt; than those that eventually designed a Suede with PUMA in case someone would not \\u0026lt;strong\\u0026gt;hit the timeline\\u0026lt;\/strong\\u0026gt; or have an idea that would not work.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u201cThe great thing was that everybody wanted to be part of the celebration, because it is a milestone for a company to have a shoe that is still as popular and relevant as it was on day one,\u201d\\u0026lt;\/strong\\u0026gt; Yassine explains.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Luckily,\\u0026lt;\/strong\\u0026gt; everyone was keen about it, because we would \\u0026lt;strong\\u0026gt;not have wanted to miss a single drop\\u0026lt;\/strong\\u0026gt; of the 37 unique Suedes!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eClick through to have a look at all 37 Suede 50 drops!\\u003c\/strong\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-slider 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flair.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G25-Pop-Culture.jpg\",\"title\":\"G25-Pop-Culture\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G37-Street-Jewel-Culture.jpg\",\"filesize\":224010,\"sizes\":{\"medium\":{\"file\":\"G37-Street-Jewel-Culture-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":15335},\"large\":{\"file\":\"G37-Street-Jewel-Culture-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":125074},\"thumbnail\":{\"file\":\"G37-Street-Jewel-Culture-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7401},\"medium_large\":{\"file\":\"G37-Street-Jewel-Culture-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":78637},\"trp-custom-language-flag\":{\"file\":\"G37-Street-Jewel-Culture-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":434}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10595,\"alt\":\"\",\"caption\":\"Suede Street Jewel Culture comes with with a metallic jewel piece on the eyelets and two pairs of laces.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G37-Street-Jewel-Culture.jpg\",\"title\":\"G37-Street-Jewel-Culture\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G34-Staple.jpg\",\"filesize\":447595,\"sizes\":{\"medium\":{\"file\":\"G34-Staple-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":15177},\"large\":{\"file\":\"G34-Staple-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":155887},\"thumbnail\":{\"file\":\"G34-Staple-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7309},\"medium_large\":{\"file\":\"G34-Staple-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":90313},\"trp-custom-language-flag\":{\"file\":\"G34-Staple-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":426}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10596,\"alt\":\"\",\"caption\":\"PUMA x STAPLE in collaboration with Staple Creative Director Jeff Staple.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G34-Staple.jpg\",\"title\":\"G34-Staple\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G1-Barbie-1.jpg\",\"filesize\":306605,\"sizes\":{\"medium\":{\"file\":\"G1-Barbie-1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12693},\"large\":{\"file\":\"G1-Barbie-1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":121914},\"thumbnail\":{\"file\":\"G1-Barbie-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5870},\"medium_large\":{\"file\":\"G1-Barbie-1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":73308},\"trp-custom-language-flag\":{\"file\":\"G1-Barbie-1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":386}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10597,\"alt\":\"\",\"caption\":\"PUMA x BARBIE Suede comes with a barbie doll dressed in PUMA from head to toe.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G1-Barbie-1.jpg\",\"title\":\"G1-Barbie\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G32-Swarovski.jpg\",\"filesize\":394835,\"sizes\":{\"medium\":{\"file\":\"G32-Swarovski-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13617},\"large\":{\"file\":\"G32-Swarovski-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":116356},\"thumbnail\":{\"file\":\"G32-Swarovski-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6744},\"medium_large\":{\"file\":\"G32-Swarovski-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":67908},\"trp-custom-language-flag\":{\"file\":\"G32-Swarovski-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":447}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10598,\"alt\":\"\",\"caption\":\"Suede Swarovski bedazzled with crystals.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G32-Swarovski.jpg\",\"title\":\"G32-Swarovski\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G13-En-Noir.jpg\",\"filesize\":270368,\"sizes\":{\"medium\":{\"file\":\"G13-En-Noir-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8050},\"large\":{\"file\":\"G13-En-Noir-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":78597},\"thumbnail\":{\"file\":\"G13-En-Noir-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4968},\"medium_large\":{\"file\":\"G13-En-Noir-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":43752},\"trp-custom-language-flag\":{\"file\":\"G13-En-Noir-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":273}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10599,\"alt\":\"\",\"caption\":\"En Noir draws inspiration from the tattoos of  En Noir's founder Rob Garcia.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G13-En-Noir.jpg\",\"title\":\"G13-En-Noir\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true],\"aspect\":\"0\",\"size\":\"1\"} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2018\/12\/M1-Adam.jpg\",\"filesize\":59405,\"sizes\":{\"medium\":{\"file\":\"M1-Adam-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":12180},\"large\":{\"file\":\"M1-Adam-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":73930},\"thumbnail\":{\"file\":\"M1-Adam-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5301},\"trp-custom-language-flag\":{\"file\":\"M1-Adam-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10601,\"alt\":\"\",\"caption\":\"Adam is PUMA's Teamhead for Product Line Management Sportstyle Footwear and came up with the idea of celebrating the Suede with several unique drops.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/M1-Adam.jpg\",\"title\":\"M1-Adam\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2014\/12\/YassineSaidi_M.jpg\",\"filesize\":74509,\"sizes\":{\"medium\":{\"file\":\"YassineSaidi_M-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10999},\"large\":{\"file\":\"YassineSaidi_M-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":91808},\"thumbnail\":{\"file\":\"YassineSaidi_M-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4540},\"trp-custom-language-flag\":{\"file\":\"YassineSaidi_M-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":331}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":3043,\"alt\":\"\",\"caption\":\"Yassine Saidi, Senior Head of Select and Sportstyle Footwear. He has been heading the team, which works on limited edition, desirable products and collaborations with style influencers, since January 2013.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2014\/12\/YassineSaidi_M.jpg\",\"title\":\"YassineSaidi_M\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Adam Pieters\",\"Yassine Saidi\"],\"showCaptions\":[true,true],\"portraitMode\":[true,true],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-category-header {\"titleleft\":\"What else is there?\",\"mode\":\"manual\"} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":5,\"title\":\"What else is there?\",\"icon\":\"\",\"manualArticles\":[{\"id\":10002},{\"id\":7380},{\"id\":7854},{\"id\":9900},{\"id\":9785}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"PUMA celebrated the Suede\u2019s 50th anniversary with 37 unique drops","post_excerpt":"*ok, 37, not 50. But we couldn\u2019t resist.\n50 years is an impressive age for a shoe. Especially, if it was and is a classic must-have for every generation over the past five decades.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops","to_ping":"","pinged":"","post_modified":"2025-09-19 15:00:58","post_modified_gmt":"2025-09-19 15:00:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=10560","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":10560,"author":"4","date":"2018-12-10 12:34:53","date_gmt":"2018-12-10 11:34:53","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2018\/12\/H1-Suede-50.jpg\",\"filesize\":386513,\"sizes\":{\"medium\":{\"file\":\"H1-Suede-50-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":19142},\"large\":{\"file\":\"H1-Suede-50-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":214269},\"thumbnail\":{\"file\":\"H1-Suede-50-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8596},\"medium_large\":{\"file\":\"H1-Suede-50-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":126037},\"trp-custom-language-flag\":{\"file\":\"H1-Suede-50-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10603,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\",\"title\":\"H1-Suede-50\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"50* Shades of Suede\",\"content\":\"PUMA celebrated the Suede\u2019s 50th anniversary with 37 unique drops\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;*ok, 37, not 50. But we couldn\u2019t resist.\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e50 years is an impressive age for a shoe. Especially, if it was and is a classic must-have for every generation over the past five decades.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;No question that PUMA celebrated the\\u0026lt;strong\\u0026gt; 50th anniversary\\u0026lt;\/strong\\u0026gt; of the \\u0026lt;strong\\u0026gt;iconic Suede\\u0026lt;\/strong\\u0026gt; in style throughout the year: no less than \\u0026lt;strong\\u0026gt;37 exclusive Suedes\\u0026lt;\/strong\\u0026gt; dropped over the course of the past year including joint designs with \\u0026lt;strong\\u0026gt;different partners\\u0026lt;\/strong\\u0026gt; from the \\u0026lt;strong\\u0026gt;worlds of fashion, music and culture\\u0026lt;\/strong\\u0026gt; as well as \\u0026lt;strong\\u0026gt;seasonal packs\\u0026lt;\/strong\\u0026gt; created by PUMA\u2019s designers.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G38-Bboy-Fabulous.jpg\",\"filesize\":322204,\"sizes\":{\"medium\":{\"file\":\"G38-Bboy-Fabulous-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13811},\"large\":{\"file\":\"G38-Bboy-Fabulous-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":113358},\"thumbnail\":{\"file\":\"G38-Bboy-Fabulous-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6848},\"medium_large\":{\"file\":\"G38-Bboy-Fabulous-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":68079},\"trp-custom-language-flag\":{\"file\":\"G38-Bboy-Fabulous-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":415}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10561,\"alt\":\"\",\"caption\":\"Kicking off the Suede 50 celebrations, the B-Boy Pack dropped November 4, 2017.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G38-Bboy-Fabulous.jpg\",\"title\":\"G38-Bboy-Fabulous\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G38-Bboy-Fabulous.jpg\",\"filesize\":322204,\"sizes\":{\"medium\":{\"file\":\"G38-Bboy-Fabulous-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13811},\"large\":{\"file\":\"G38-Bboy-Fabulous-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":113358},\"thumbnail\":{\"file\":\"G38-Bboy-Fabulous-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6848},\"medium_large\":{\"file\":\"G38-Bboy-Fabulous-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":68079},\"trp-custom-language-flag\":{\"file\":\"G38-Bboy-Fabulous-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":415}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10561,\"alt\":\"\",\"caption\":\"Kicking off the Suede 50 celebrations, the B-Boy Pack dropped November 4, 2017.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G38-Bboy-Fabulous.jpg\",\"title\":\"G38-Bboy-Fabulous\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;It was at the beginning of 2016, when \\u0026lt;strong\\u0026gt;Adam Pieters,\\u0026lt;\/strong\\u0026gt; PUMA\u2019s Teamhead Product Line Management Sportstyle Footwear, and the sportstyle team sat down together to brainstorm about how to make the Suede\u2019s 50th birthday \\u0026lt;strong\\u0026gt;special.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The idea: \\u0026lt;strong\\u0026gt;a series of projects\\u0026lt;\/strong\\u0026gt; turning the birthday into a massive project that involved the whole business unit, from product line management and design to marketing and go-to-market.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eWe wanted to collaborate with people who already had a good understanding and bond with PUMA and especially the Suede. But we also wanted to include people whom we had never worked with before to bring a completely different spin to the Suede.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eAdam Pieters, Teamhead Product Line Management Sportstyle Footwear at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Looking at what happened over the past five decades and at the impact the Suede has had in \\u0026lt;strong\\u0026gt;music and culture,\\u0026lt;\/strong\\u0026gt; they came up with \\u0026lt;strong\\u0026gt;four areas\\u0026lt;\/strong\\u0026gt; they wanted to represent in the different Suede designs: \\u0026lt;strong\\u0026gt;music, fashion, street culture and pop culture.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;From that point on, Adam and Yassine Saidi, PUMA\u2019s Senior Head of Select Sportstyle, started \\u0026lt;strong\\u0026gt;setting up a list\\u0026lt;\/strong\\u0026gt; with potential partners ending up with the ones \\u0026lt;strong\\u0026gt;we all know by now.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e We had a comprehensive list in the beginning, but then we started narrowing it down to the ones that made the most sense in terms of what fits the Suede and PUMA as a brand and also to the ones we had a good feeling about when we reached out to them.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eYassine Saidi, Senior Head of Select at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Sounds easy, but it was, and still is, a lot of work. In weekly meetings, the sportstyle team decided to launch at least \\u0026lt;strong\\u0026gt;four unique Suedes in every quarter\\u0026lt;\/strong\\u0026gt; to involve all four fields. 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PUMA and the American rapper designed a complete collection together.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Big-Sean.jpg\",\"title\":\"G4-Big-Sean\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Only then they started \\u0026lt;strong\\u0026gt;reaching out to potential partners\\u0026lt;\/strong\\u0026gt; and set up meetings with them. The initial list contained \\u0026lt;strong\\u0026gt;more partners\\u0026lt;\/strong\\u0026gt; than those that eventually designed a Suede with PUMA in case someone would not \\u0026lt;strong\\u0026gt;hit the timeline\\u0026lt;\/strong\\u0026gt; or have an idea that would not work.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u201cThe great thing was that everybody wanted to be part of the celebration, because it is a milestone for a company to have a shoe that is still as popular and relevant as it was on day one,\u201d\\u0026lt;\/strong\\u0026gt; Yassine explains.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Luckily,\\u0026lt;\/strong\\u0026gt; everyone was keen about it, because we would \\u0026lt;strong\\u0026gt;not have wanted to miss a single drop\\u0026lt;\/strong\\u0026gt; of the 37 unique Suedes!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eClick through to have a look at all 37 Suede 50 drops!\\u003c\/strong\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-slider 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