{"id":10002,"date":"2018-10-16T12:08:19","date_gmt":"2018-10-16T10:08:19","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=10002"},"modified":"2025-09-19T15:01:31","modified_gmt":"2025-09-19T15:01:31","slug":"pumas-iconic-classic-turns-50","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-iconic-classic-turns-50\/","title":{"rendered":"Der legend\u00e4re Klassiker von PUMA wird 50"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        PUMAs kultiger Klassiker wird 50\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/H3_Suede-Geburtstag.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpumas-iconic-classic-turns-50%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpumas-iconic-classic-turns-50%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-iconic-classic-turns-50\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpumas-iconic-classic-turns-50%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Treten Sie nicht auf meine coolen Wildlederschuhe!<\/h1>\n        <div class=\"articleintro\" >PUMAs kultiger Klassiker wird 50 <\/div>\n        <div class=\"date\">16. Oktober 2018 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA&#x27;s iconic classic turns 50&quot;, \"text\": &quot;50 years ago today, one of PUMA\\u2019s most iconic products was born: the Suede. Or at least, the world saw it in the spotlight for the first time.\\nWhen Tommie Smith stood on the podium of the 1968 Olympic Games on October 16, he had his PUMA shoes standing by his side, while he raised a fist into the air and made (sports) history.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-iconic-classic-turns-50\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-iconic-classic-turns-50\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-iconic-classic-turns-50\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpumas-iconic-classic-turns-50%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpumas-iconic-classic-turns-50%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Heute vor 50 Jahren wurde eines der kultigsten Produkte von PUMA geboren: der Suede. Oder zumindest sah ihn die Welt zum ersten Mal im Rampenlicht.<\/span>\n<span class=\"textStyle_intro\">Als Tommie Smith am 16. Oktober 1968 bei den Olympischen Spielen auf dem Podium stand, hatte er seine PUMA-Schuhe an seiner Seite, w\u00e4hrend er eine Faust in die Luft reckte und (Sport-)Geschichte schrieb.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Der Schuh neben Tommie Smith war der <strong>PUMA Riss<\/strong>, der einzige Wildlederschuh in PUMAs Sortiment. Unter <strong>1972,<\/strong> wurde der PUMA-Crack durch den <strong>PUMA Clyde<\/strong> - gleiches Material, aber benannt nach einer Basketball-Legende <strong>Walt \u201cClyde\u201d Frazier<\/strong>.<br\/>\n<br\/>\u00a0<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/G2_Suede.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Einige Jahre sp\u00e4ter wurde die <strong>Vertrag<\/strong> den Schuh \u201cPUMA Clyde\u201d zu nennen, ist abgelaufen, aber die <strong>das Modell ist gleich geblieben<\/strong>. Mit einer nur leicht ver\u00e4nderten Silhouette verkaufte PUMA den Schuh weiter und nannte ihn <strong>\u201cWildleder\u201d.<\/strong><br\/>\n<br\/>Offensichtlich waren die Suede und ihre \u00e4hnlich aussehenden Vorg\u00e4nger, die Crack und die Clyde, dazu bestimmt, als <strong>Universal-Trainingsschuhe<\/strong> f\u00fcr Indoor- und Outdoor-Sportarten. Aber die <strong>Lifestyle-Trend hatte andere Pl\u00e4ne<\/strong> f\u00fcr den Suede und macht ihn zu einem zeitlosen klassischen Stra\u00dfenschuh.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/G1_Suede.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Ich glaube, der Suede wurde zu dem, was er heute ist, weil er modischer war als ein Schuh aus Glattleder. Wenn Teams damals in der \u00d6ffentlichkeit auftraten, trugen sie den Suede zusammen mit ihren Anz\u00fcgen, weil er sportlich und modisch zugleich war.<\/p>\n<br\/><br\/>Helmut Fischer, Herr PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Das hat das Wildleder zu einem <strong>klassisches Must-have<\/strong> f\u00fcr jede Generation f\u00fcr die Vergangenheit <strong>50 Jahre<\/strong>. Au\u00dferdem kann der Schuh in der Farbe stark variieren. <strong>Man munkelt, dass<\/strong>, dass der PUMA-Basketballstar und die Modeikone <strong>Walt \u201cClyde\u201d Frazier<\/strong> trug bei jedem Spiel ein anderes Wildleder in einer anderen Farbe.<br\/>\n<br\/>Hier ist <strong>auf die n\u00e4chsten 50<\/strong> Jahre und <strong>Alles Gute zum Geburtstag, Wildleder!<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Herr PUMA, Helmut Fischer<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/M3_Suede.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Walt \"Clyde\" Frazier 1972<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/M2_Suede.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tLange vor Michael Jordan und seinem Air Jordan hat Walt \"Clyde\" Frazier Ma\u00dfst\u00e4be gesetzt, indem er einen Schuh nach sich benennen lie\u00df.\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>Was gibt es sonst noch?<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprev897f75d9-5f97-41eb-90e6-bdddf712b280\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenext897f75d9-5f97-41eb-90e6-bdddf712b280\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_897f75d9-5f97-41eb-90e6-bdddf712b280\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"897f75d9-5f97-41eb-90e6-bdddf712b280\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-suede-celebrates-50th-birthday-collaborating-hello-kitty\/\" \n                     tabindex=\"-1\" \n                    id=\"7854\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/02\/Hello-Kitty_H2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-suede-celebrates-50th-birthday-collaborating-hello-kitty\/\">PUMA Suede feiert 50. Geburtstag in Zusammenarbeit mit Hello Kitty<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Was passiert, wenn man einen Puma und eine Miezekatze zusammenbringt?\nNat\u00fcrlich eine der kultigsten Modekollektionen!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-suede-celebrates-50th-birthday-collaborating-hello-kitty\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-teams-up-with-pepsi-to-celebrate-the-suede\/\" \n                     tabindex=\"-1\" \n                    id=\"9900\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/H1_Pepsi.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-teams-up-with-pepsi-to-celebrate-the-suede\/\">PUMA feiert gemeinsam mit Pepsi den Suede<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Wenn fast 200 Jahre Erfahrung in Sport und Popkultur zusammenkommen, kann nur etwas Gro\u00dfes dabei herauskommen!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-teams-up-with-pepsi-to-celebrate-the-suede\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/kiss-frontman-launched-his-suede\/\" \n                     tabindex=\"-1\" \n                    id=\"9785\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/09\/H1_Paul-Stanley-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/kiss-frontman-launched-his-suede\/\">KISS-Frontmann Paul Stanley bringt sein kultiges Wildleder auf den Markt<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    ...bleibt nicht in Vegas!\nZumindest nicht, als Rocklegende und KISS-Frontmann Paul Stanley unseren PUMA Store in der Fashion Show Mall in Las Vegas besuchte.\nKISS-Fans und Sneaker-Liebhaber warteten gleicherma\u00dfen darauf, die Rock-Ikone zu treffen, um seine PUMA Suede-Kollaboration zu feiern.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/kiss-frontman-launched-his-suede\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/suede-conquers-pitch\/\" \n                     tabindex=\"-1\" \n                    id=\"8661\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/04\/FUTURE-Suede-50_H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/suede-conquers-pitch\/\">Das Wildleder erobert den Spielfeldrand<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Von den Courts bis zu den Bordsteinen, von den B-Boys der 80er bis zu den Hustlern von heute - PUMAs kultiger und einzigartiger Suede wurde von den Ikonen jeder Generation getragen, seit er 1968 auf den Markt kam.\nSein Stil ist klassisch und unersch\u00fctterlich geblieben und hat ihn zu einem Streetstyle-Schuh #foralltime gemacht.\nZu Ehren seines 50-j\u00e4hrigen Jubil\u00e4ums kehren PUMA und der Suede zu seinen Wurzeln zur\u00fcck und erobern die Welt des Sports zur\u00fcck!\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/suede-conquers-pitch\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Heute vor 50 Jahren wurde eines der kultigsten Produkte von PUMA geboren: der Suede. Oder zumindest sah ihn die Welt zum ersten Mal im Rampenlicht.<br \/>\nAls Tommie Smith am 16. Oktober 1968 bei den Olympischen Spielen auf dem Podium stand, hatte er seine PUMA-Schuhe an seiner Seite, w\u00e4hrend er eine Faust in die Luft reckte und (Sport-)Geschichte schrieb.<\/p>","protected":false},"author":4,"featured_media":10047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":26318,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-10002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":10002,"post_author":"4","post_date":"2018-10-16 12:08:19","post_date_gmt":"2018-10-16 10:08:19","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2018\/10\/H3_Suede-Geburtstag.jpg\",\"filesize\":97222,\"sizes\":{\"medium\":{\"file\":\"H3_Suede-Geburtstag-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11354},\"large\":{\"file\":\"H3_Suede-Geburtstag-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":91631},\"thumbnail\":{\"file\":\"H3_Suede-Geburtstag-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6294},\"medium_large\":{\"file\":\"H3_Suede-Geburtstag-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":54393},\"trp-custom-language-flag\":{\"file\":\"H3_Suede-Geburtstag-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":427}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10047,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/H3_Suede-Geburtstag.jpg\",\"title\":\"H3_Suede-Geburtstag\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Don't you step on my cool Suede Shoes!\",\"content\":\"PUMA\u2019s iconic classic turns 50 \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e50 years ago today, one of PUMA\u2019s most iconic products was born: the Suede. Or at least, the world saw it in the spotlight for the first time.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWhen Tommie Smith stood on the podium of the 1968 Olympic Games on October 16, he had his PUMA shoes standing by his side, while he raised a fist into the air and made (sports) history.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The shoe next to Tommie Smith was called the \\u0026lt;strong\\u0026gt;PUMA Crack\\u0026lt;\/strong\\u0026gt;, the only suede shoe in PUMA\u2019s line up. In \\u0026lt;strong\\u0026gt;1972,\\u0026lt;\/strong\\u0026gt; the PUMA Crack was replaced by the \\u0026lt;strong\\u0026gt;PUMA Clyde\\u0026lt;\/strong\\u0026gt; \u2013 same material, but named after basketball legend \\u0026lt;strong\\u0026gt;Walt \u201cClyde\u201d Frazier\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/10\/G2_Suede.jpg\",\"filesize\":128174,\"sizes\":{\"medium\":{\"file\":\"G2_Suede-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":7023},\"large\":{\"file\":\"G2_Suede-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63321},\"thumbnail\":{\"file\":\"G2_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3885},\"medium_large\":{\"file\":\"G2_Suede-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":35641},\"trp-custom-language-flag\":{\"file\":\"G2_Suede-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10021,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/G2_Suede.jpg\",\"title\":\"G2_Suede\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/10\/G2_Suede.jpg\",\"filesize\":128174,\"sizes\":{\"medium\":{\"file\":\"G2_Suede-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":7023},\"large\":{\"file\":\"G2_Suede-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63321},\"thumbnail\":{\"file\":\"G2_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3885},\"medium_large\":{\"file\":\"G2_Suede-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":35641},\"trp-custom-language-flag\":{\"file\":\"G2_Suede-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10021,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/G2_Suede.jpg\",\"title\":\"G2_Suede\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;A few years later, the \\u0026lt;strong\\u0026gt;contract\\u0026lt;\/strong\\u0026gt; to name the shoe \u201cPUMA Clyde\u201d expired, but the \\u0026lt;strong\\u0026gt;model stayed the same\\u0026lt;\/strong\\u0026gt;. With only a slightly modified silhouette, PUMA continued to sell the shoe and named it \\u0026lt;strong\\u0026gt;\u201cSuede\u201d.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Obviously, the Suede and its similar-looking predecessors, the Crack and the Clyde, were intended to be \\u0026lt;strong\\u0026gt;universal training shoes\\u0026lt;\/strong\\u0026gt; for indoor and outdoor sports. But the \\u0026lt;strong\\u0026gt;lifestyle trend had other plans\\u0026lt;\/strong\\u0026gt; for the Suede, turning it into a timeless classic street shoe.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/10\/G1_Suede.jpg\",\"filesize\":109013,\"sizes\":{\"medium\":{\"file\":\"G1_Suede-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9016},\"large\":{\"file\":\"G1_Suede-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":76231},\"thumbnail\":{\"file\":\"G1_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6413},\"medium_large\":{\"file\":\"G1_Suede-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":47043},\"trp-custom-language-flag\":{\"file\":\"G1_Suede-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":408}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10020,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/G1_Suede.jpg\",\"title\":\"G1_Suede\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/10\/G1_Suede.jpg\",\"filesize\":109013,\"sizes\":{\"medium\":{\"file\":\"G1_Suede-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9016},\"large\":{\"file\":\"G1_Suede-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":76231},\"thumbnail\":{\"file\":\"G1_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6413},\"medium_large\":{\"file\":\"G1_Suede-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":47043},\"trp-custom-language-flag\":{\"file\":\"G1_Suede-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":408}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10020,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/G1_Suede.jpg\",\"title\":\"G1_Suede\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eI think the Suede turned into what it is today, because it was more fashionable than a shoe made out of smooth leather. Back in the day, when teams appeared in public they wore the Suede together with their suits, because it was sporty and fashionable at the same time.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eHelmut Fischer, Mr. PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;That\u2019s what made the Suede a \\u0026lt;strong\\u0026gt;classic must-have\\u0026lt;\/strong\\u0026gt; for every generation for the past \\u0026lt;strong\\u0026gt;50 years\\u0026lt;\/strong\\u0026gt;. Plus, the shoe can vary a lot in color. \\u0026lt;strong\\u0026gt;Rumor has it\\u0026lt;\/strong\\u0026gt;, that PUMA Basketball star and fashion icon \\u0026lt;strong\\u0026gt;Walt \u201cClyde\u201d Frazier\\u0026lt;\/strong\\u0026gt; wore a different Suede in a different color every game.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Here\u2019s \\u0026lt;strong\\u0026gt;to the next 50\\u0026lt;\/strong\\u0026gt; years and \\u0026lt;strong\\u0026gt;Happy Birthday, Suede!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2018\/10\/M3_Suede.jpg\",\"filesize\":56114,\"sizes\":{\"medium\":{\"file\":\"M3_Suede-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":9611},\"large\":{\"file\":\"M3_Suede-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":67965},\"thumbnail\":{\"file\":\"M3_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4923},\"trp-custom-language-flag\":{\"file\":\"M3_Suede-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":228}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10012,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/M3_Suede.jpg\",\"title\":\"M3_Suede\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2018\/10\/M2_Suede.jpg\",\"filesize\":194851,\"sizes\":{\"medium\":{\"file\":\"M2_Suede-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":17796},\"large\":{\"file\":\"M2_Suede-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":160275},\"thumbnail\":{\"file\":\"M2_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7172},\"trp-custom-language-flag\":{\"file\":\"M2_Suede-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10010,\"alt\":\"\",\"caption\":\"Long before Michael Jordan and his Air Jordan, Walt \\u0022Clyde\\u0022 Frazier set standards by having a shoe named after him.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/M2_Suede.jpg\",\"title\":\"M2_Suede\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Mr. PUMA, Helmut Fischer\",\"Walt \\u0022Clyde\\u0022 Frazier 1972\"],\"showCaptions\":[false,true],\"portraitMode\":[true,true],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-category-header {\"titleleft\":\"What else is there?\",\"mode\":\"manual\"} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":5,\"title\":\"What else is there?\",\"icon\":\"\",\"manualArticles\":[{\"id\":7854},{\"id\":9900},{\"id\":9785},{\"id\":7380},{\"id\":8661}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"PUMA's iconic classic turns 50","post_excerpt":"50 years ago today, one of PUMA\u2019s most iconic products was born: the Suede. Or at least, the world saw it in the spotlight for the first time.\nWhen Tommie Smith stood on the podium of the 1968 Olympic Games on October 16, he had his PUMA shoes standing by his side, while he raised a fist into the air and made (sports) history.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pumas-iconic-classic-turns-50","to_ping":"","pinged":"","post_modified":"2025-09-19 15:01:31","post_modified_gmt":"2025-09-19 15:01:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=10002","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":10002,"author":"4","date":"2018-10-16 12:08:19","date_gmt":"2018-10-16 10:08:19","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2018\/10\/H3_Suede-Geburtstag.jpg\",\"filesize\":97222,\"sizes\":{\"medium\":{\"file\":\"H3_Suede-Geburtstag-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11354},\"large\":{\"file\":\"H3_Suede-Geburtstag-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":91631},\"thumbnail\":{\"file\":\"H3_Suede-Geburtstag-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6294},\"medium_large\":{\"file\":\"H3_Suede-Geburtstag-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":54393},\"trp-custom-language-flag\":{\"file\":\"H3_Suede-Geburtstag-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":427}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10047,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/H3_Suede-Geburtstag.jpg\",\"title\":\"H3_Suede-Geburtstag\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Don't you step on my cool Suede Shoes!\",\"content\":\"PUMA\u2019s iconic classic turns 50 \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e50 years ago today, one of PUMA\u2019s most iconic products was born: the Suede. Or at least, the world saw it in the spotlight for the first time.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWhen Tommie Smith stood on the podium of the 1968 Olympic Games on October 16, he had his PUMA shoes standing by his side, while he raised a fist into the air and made (sports) history.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The shoe next to Tommie Smith was called the \\u0026lt;strong\\u0026gt;PUMA Crack\\u0026lt;\/strong\\u0026gt;, the only suede shoe in PUMA\u2019s line up. In \\u0026lt;strong\\u0026gt;1972,\\u0026lt;\/strong\\u0026gt; the PUMA Crack was replaced by the \\u0026lt;strong\\u0026gt;PUMA Clyde\\u0026lt;\/strong\\u0026gt; \u2013 same material, but named after basketball legend \\u0026lt;strong\\u0026gt;Walt \u201cClyde\u201d Frazier\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/10\/G2_Suede.jpg\",\"filesize\":128174,\"sizes\":{\"medium\":{\"file\":\"G2_Suede-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":7023},\"large\":{\"file\":\"G2_Suede-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63321},\"thumbnail\":{\"file\":\"G2_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3885},\"medium_large\":{\"file\":\"G2_Suede-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":35641},\"trp-custom-language-flag\":{\"file\":\"G2_Suede-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10021,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/G2_Suede.jpg\",\"title\":\"G2_Suede\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/10\/G2_Suede.jpg\",\"filesize\":128174,\"sizes\":{\"medium\":{\"file\":\"G2_Suede-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":7023},\"large\":{\"file\":\"G2_Suede-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63321},\"thumbnail\":{\"file\":\"G2_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3885},\"medium_large\":{\"file\":\"G2_Suede-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":35641},\"trp-custom-language-flag\":{\"file\":\"G2_Suede-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10021,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/G2_Suede.jpg\",\"title\":\"G2_Suede\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;A few years later, the \\u0026lt;strong\\u0026gt;contract\\u0026lt;\/strong\\u0026gt; to name the shoe \u201cPUMA Clyde\u201d expired, but the \\u0026lt;strong\\u0026gt;model stayed the same\\u0026lt;\/strong\\u0026gt;. With only a slightly modified silhouette, PUMA continued to sell the shoe and named it \\u0026lt;strong\\u0026gt;\u201cSuede\u201d.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Obviously, the Suede and its similar-looking predecessors, the Crack and the Clyde, were intended to be \\u0026lt;strong\\u0026gt;universal training shoes\\u0026lt;\/strong\\u0026gt; for indoor and outdoor sports. But the \\u0026lt;strong\\u0026gt;lifestyle trend had other plans\\u0026lt;\/strong\\u0026gt; for the Suede, turning it into a timeless classic street shoe.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/10\/G1_Suede.jpg\",\"filesize\":109013,\"sizes\":{\"medium\":{\"file\":\"G1_Suede-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9016},\"large\":{\"file\":\"G1_Suede-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":76231},\"thumbnail\":{\"file\":\"G1_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6413},\"medium_large\":{\"file\":\"G1_Suede-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":47043},\"trp-custom-language-flag\":{\"file\":\"G1_Suede-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":408}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10020,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/G1_Suede.jpg\",\"title\":\"G1_Suede\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/10\/G1_Suede.jpg\",\"filesize\":109013,\"sizes\":{\"medium\":{\"file\":\"G1_Suede-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9016},\"large\":{\"file\":\"G1_Suede-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":76231},\"thumbnail\":{\"file\":\"G1_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6413},\"medium_large\":{\"file\":\"G1_Suede-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":47043},\"trp-custom-language-flag\":{\"file\":\"G1_Suede-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":408}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10020,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/G1_Suede.jpg\",\"title\":\"G1_Suede\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eI think the Suede turned into what it is today, because it was more fashionable than a shoe made out of smooth leather. Back in the day, when teams appeared in public they wore the Suede together with their suits, because it was sporty and fashionable at the same time.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eHelmut Fischer, Mr. PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;That\u2019s what made the Suede a \\u0026lt;strong\\u0026gt;classic must-have\\u0026lt;\/strong\\u0026gt; for every generation for the past \\u0026lt;strong\\u0026gt;50 years\\u0026lt;\/strong\\u0026gt;. Plus, the shoe can vary a lot in color. \\u0026lt;strong\\u0026gt;Rumor has it\\u0026lt;\/strong\\u0026gt;, that PUMA Basketball star and fashion icon \\u0026lt;strong\\u0026gt;Walt \u201cClyde\u201d Frazier\\u0026lt;\/strong\\u0026gt; wore a different Suede in a different color every game.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Here\u2019s \\u0026lt;strong\\u0026gt;to the next 50\\u0026lt;\/strong\\u0026gt; years and \\u0026lt;strong\\u0026gt;Happy Birthday, Suede!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2018\/10\/M3_Suede.jpg\",\"filesize\":56114,\"sizes\":{\"medium\":{\"file\":\"M3_Suede-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":9611},\"large\":{\"file\":\"M3_Suede-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":67965},\"thumbnail\":{\"file\":\"M3_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4923},\"trp-custom-language-flag\":{\"file\":\"M3_Suede-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":228}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10012,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/M3_Suede.jpg\",\"title\":\"M3_Suede\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2018\/10\/M2_Suede.jpg\",\"filesize\":194851,\"sizes\":{\"medium\":{\"file\":\"M2_Suede-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":17796},\"large\":{\"file\":\"M2_Suede-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":160275},\"thumbnail\":{\"file\":\"M2_Suede-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7172},\"trp-custom-language-flag\":{\"file\":\"M2_Suede-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10010,\"alt\":\"\",\"caption\":\"Long before Michael Jordan and his Air Jordan, Walt \\u0022Clyde\\u0022 Frazier set standards by having a shoe named after him.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/M2_Suede.jpg\",\"title\":\"M2_Suede\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Mr. PUMA, Helmut Fischer\",\"Walt \\u0022Clyde\\u0022 Frazier 1972\"],\"showCaptions\":[false,true],\"portraitMode\":[true,true],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-category-header {\"titleleft\":\"What else is there?\",\"mode\":\"manual\"} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":5,\"title\":\"What else is there?\",\"icon\":\"\",\"manualArticles\":[{\"id\":7854},{\"id\":9900},{\"id\":9785},{\"id\":7380},{\"id\":8661}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","title":"PUMAs kultiger Klassiker wird 50","excerpt":"Heute vor 50 Jahren wurde eines der kultigsten Produkte von PUMA geboren: der Suede. Oder zumindest sah die Welt es zum ersten Mal im Rampenlicht.\nAls Tommie Smith am 16. Oktober 1968 bei den Olympischen Spielen auf dem Podium stand, hatte er seine PUMA-Schuhe an seiner Seite, w\u00e4hrend er eine Faust in die Luft reckte und (Sport-)Geschichte schrieb.","status":"publish","password":"","name":"Pumas \u2013 Kultklassiker wird 50","modified":"2025-09-19 15:01:31","modified_gmt":"2025-09-19 15:01:31","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"16. Oktober 2018 um 10:08","date_local":"16. Oktober 2018","time_local":"10:08","slug":"pumas-iconic-classic-turns-50","url":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-iconic-classic-turns-50\/","featured_image":{"width":1140,"height":640,"file":"2018\/10\/H3_Suede-Geburtstag.jpg","filesize":97222,"sizes":{"medium":{"file":"H3_Suede-Geburtstag-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":11354},"large":{"file":"H3_Suede-Geburtstag-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":91631},"thumbnail":{"file":"H3_Suede-Geburtstag-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":6294},"medium_large":{"file":"H3_Suede-Geburtstag-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":54393},"trp-custom-language-flag":{"file":"H3_Suede-Geburtstag-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":427}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":10047,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/H3_Suede-Geburtstag.jpg","title":"H3_Suede-Geburtstag","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA\u2019s iconic classic turns 50","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/10002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=10002"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/10002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/10047"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=10002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=10002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}