Innovation Fridays: PUMA's B-Ball Social Team Has Game, Off-Court
FInding ways to connect players and fans - anytime, anywhere
In an interview, Ada Hegerberg now told us what the award means to her, talked about women in football in general and what differentiates PUMA from other sports brand in football.
What does it mean to you being the first women who ever got the Ballon d’Or?
It means everything! Not only for me personally, but for global football as well. It keeps me on my toes to stay at my highest level.
What does it mean for women in football?
Everybody knows about the importance of the Ballon d’Or. The fact that France Football made it available for women is historical and it paves the way for equality.
Do you think women’s achievements in sports get the recognition they deserve?
I think there is still a lot more that can be done and it has to come from the press and the brands to push women’s sports forward.
What differentiates PUMA from other sports brands in football?
PUMA has made improvements and is contributing to shaking things up for us, for women. PUMA has the power to help us in many ways and we have to continue to move forward to make sure women get the coverage and recognition they deserve.
What was the first PUMA product you ever had?
It was a jersey of the Italian national team from 2006.
Do you have a favorite PUMA product?
That’s the PUMA ONE, obviously!