Which product that you
have worked on are
you most proud of?

PUMA Golf’s TITANTOUR shoe – because Rickie Fowler is going to wear them.

The evoPOWER 1.0, because it’s a great example of product innovation. It completely changed the way people think about what a power football boot should be.

This Cameroon jersey stands for a great collection of African shirts we did in 2012. Together with my apparel designer, developers and PLMs we had a very good design process, solved issues and were all excited about seeing Ghana, Ivory Coast and Cameroon wearing our jerseys at the World Cup in Brasil earlier this year. It was a great project for me to work on. To quote Cher: “If I could turn back time…”

The AW15 evoSPEED soccer boot, because I feel it encompasses our 5 key design principles, essential to contribute to make PUMA the fastest brand in the world: 1. Keep it simple, 2. Make it powerful, 3. Create something relevant, 4. Be courageous, 5. Make it fast.