Sexy Cara causes Media Hype
Cara Delevingne stirs up press with revealing PUMA campaign shoot
PUMA’s development in the first quarter of this year saw a move beyond our expectations with sales jumping by 15% currency-adjusted to more than one billion Euros – a threshold that was exceeded for the first time ever in a quarter in our company’s history.
Operating profit (EBIT) increased by 70% to 70 million Euros, while net earnings rose by more than 90% to 50 million Euros. Due to this strong development, we had to upgrade our full-year forecast in sales and profits. We are now anticipating a low double-digit growth in sales and an EBIT between € 185 million and € 200 million for 2017.
For our CEO Bjørn Gulden, this development is a confirmation that we are on the right path.