Closest to
Rihanna’s Heart

Special Creeper Drop to benefit the Clara Lionel Foundation

September 22, 2017

Special Creeper Drop to benefit the Clara Lionel Foundation

September 22, 2017

It’s the first shoe that Rihanna has ever designed for PUMA.

Since the Creeper debuted in 2016, it has been setting the trend for sneakers worldwide, capturing the attention of sneaker fans and fashion mavens.

This season, Rihanna and PUMA have gone one step further and released a special Creeper that is very dear to the Creative Director’s heart, helping a good cause.

 

Since it was founded in 2012, Rihanna has given her voice to the Clara Lionel Foundation (CLF), supporting various education and health programs for the youth. With the CLF Creeper, Rihanna and PUMA intend to inspire men and women everywhere to help future generations, while proceeds of this special release will benefit the foundation’s programs and give heart and hope to tomorrow’s youth.

For a brand like PUMA to support Clara Lionel is very meaningful. I hope to not only raise money for the foundation, but also awareness of the causes CLF supports. It’s an incredible way for fans and consumers to give back.

RIHANNA

The CLF Creeper is made of a full-leather upper with a 3D embroidered Formstripe. The focal point is the embroidered heart shape on the lateral side of the shoe, giving a nod to the Foundation’s visual DNA. Finishing off the design is a CLF logo embossed on the heel.

 

 

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