Beauty in the Unexpected
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Hamilton is not only the most successful British racing driver of all times, but probably one of the most dedicated, too.
The 32-year-old’s life is on full throttle, with a schedule packed with travels, race weekends and test drives. Nevertheless, Lewis manages to uphold a crazy workout routine at any time whilst keeping his style on-point wherever he goes. It’s a combination that couldn’t have been a better fit for PUMA and the new “24/7” campaign. PUMA has recognised that the city itself can be the gym, track and stage all day, every day. This translates to product designs that feature a fusion of high performance training technologies with street wear styling to create the most flexible collection to date.
Now, some might say that all Lewis Hamilton does is drive around a racetrack for hours on end. Why would he need to stay fit? Well, let the World Champion explain why there’s more to that and how two pounds of extra weight could actually cause him to lose two seconds in a race: “For me, training is one of the most important aspects of my life, I don’t just do it to be fit, but because my job requires me to. Before every race I need to be shedding pounds, this completely makes the difference between winning and losing,” Hamilton states.
PUMA’s newest brand ambassador let actions follow his words as he showcased his training skills at the first ever Global Team Faster Summit in Los Angeles, bringing together over 100 PUMA trainers from around the world to partake in street training workouts and workshops. “I think it’s so dope to be part of not just the PUMA family, but this campaign, which aligns 100% with who I am.” The event left Hamilton beaming.
Get excited for the upcoming Men’s Training collections, dropping in PUMA stores worldwide and online at puma.com in 2018. Follow Lewis’ example and be ready to sweat “24/7”!